Total relationship marketing :: Evert Gummesson :: ISBN 9780750686334 :: Butterworth-Heinemann 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Total relationship marketing
Author Evert Gummesson
Publisher Butterworth-Heinemann
Publication date 2008
Publication location Amsterdam
Language English

Descriptive Notes

Previous ed.: 2002.

Topics

Relationship marketing
014590394

Catalogue Data

OBNB ID GBA857546
ISBN 10 0750686332
ISBN 13 9780750686334
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 xiv. 376 p.
P1042 Includes bibliographical references and index.

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Total relationship marketing by Evert Gummesson. ISBN 9780750686334. Published by Butterworth-Heinemann in 2008. Publication and catalogue information, links to buy online and reader comments.