Publisher Oxford University Press, Southern Africa
Publication date 2008
Publication location Cape Town
Language English
Descriptive Notes
Previous ed.: 2004.
Topics
Marketing :: South Africa
014600179
Catalogue Data
OBNB ID GBA860478
ISBN 10 0195765885
ISBN 13 9780195765885
Type BibliographicResource, Book
Dewey Classification 658.8
ISBD
P1008>3rd 3rd South African ed.
P1053 xix, 460 p.
P1042 Includes bibliographical references and indexes.
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Marketing by Charles W. Lamb. ISBN 9780195765885. Published by Oxford University Press, Southern Africa in 2008. Publication and catalogue information, links to buy online and reader comments.