Charles W. Lamb
9 published titles
The pricing function : a pragmatic approach
(Contributor)
1 edition
- ISBN: 0669004405
- D.C. Heath
- 1976
- Details
Cases and readings for marketing for nonprofit organizations
(Contributor)
1 edition
- ISBN: 0131190814
- Prentice-Hall
- 1983
- Details
Marketing government and social services
(Contributor)
1 edition
- ISBN: 0471093653
- Wiley
- 1986
- Details
- ISBN: 0538870125
- South-Western College
- 1998
- Details
- ISBN: 0324006381
- South-Western College Publishing
- 2000
- Details
- ISBN: 032418817X
- Thomson/South-Western
- 2004
- Details
- ISBN: 9780195765885
- Oxford University Press, Southern Africa
- 2008
- Details
- ISBN: 9780195993134
- Oxford University Press Southern Africa
- 2010
- Details
Essentials of marketing
5 editions
- ISBN: 053888116X
- South-Western College Pub
- 1999
- Details
- ISBN: 0324113900
- South-Western, Thomson Learning
- 2003
- Details
- ISBN: 0534558534
- South-Western
- 2004
- Details
- ISBN: 9780324656206
- South-Western
- 2009
- Details
- ISBN: 9780324584424
- South-Western
- 2009
- Details
Strategic marketing management cases
(Contributor)
1 edition
- ISBN: 0071123253
- McGraw-Hill Irwin
- 2002
- Details
Introduction to marketing
4 editions
- ISBN: 0534274943
- South-Western
- 2006
- Details
- ISBN: 9780324544015
- South-Western
- 2008
- Details
- ISBN: 9780538754873
- South-Western Cengage Learning
- 2011
- Details
- ISBN: 9781133273875
- South-Western Cengage Learning
- 2013
- Details
Marketing essentials
(Contributor)
1 edition
- ISBN: 9781111221928
- South-Western/Cengage Learning
- 2012
- Details
- ISBN: 9781133190110
- South-Western, Cengage Learning
- 2013
- Details