Rethinking marketing : the entrepreneurial imperative :: Minet Schindehutte :: ISBN 9780132079495 :: Pearson Prentice Hall 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Rethinking marketing : the entrepreneurial imperative
Author Minet Schindehutte
Contributors Michael H. Morris, Leyland F. Pitt
Publisher Pearson Prentice Hall
Publication date 2009
Publication location Upper Saddle River, N.J.
Language English

Topics

Marketing
Marketing :: Management

Catalogue Data

OBNB ID GBA943880
ISBN 10 0132079496
ISBN 13 9780132079495
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>International International ed.
P1053 xxxii, 352 p.
P1042 Includes bibliographical references and index.

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Rethinking marketing : the entrepreneurial imperative by Minet Schindehutte. ISBN 9780132079495. Published by Pearson Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.