Leyland F. Pitt

14 published titles

Managing customer expectations of service quality : does it make a difference?

1 edition

Managers' perceptions of their decision-making context : the influence of perception type

(Contributor)

1 edition

Analysing and managing defections : the value of keeping customers

(Contributor)

1 edition

Market orientation and business performance : some European evidence

(Contributor)

1 edition

Metamorphosis in marketing : seven ways in which the marketing job might change

1 edition

Market orientation and an assessment of the first stage in the development of MARKOR

(Contributor)

1 edition

Measuring service quality by asking managers and the service quality - business performance link

(Contributor)

1 edition

Doing and talking : perceptions of discussion quality and group performance in marketing decision making

(Contributor)

1 edition

The Web site as marketing communication medium : a tentative model and areas of research

(Contributor)

1 edition

The World Wide Web : what marketing managers might want to know about conversion and efficiency

1 edition

Where angels fear to tread : interaction effects in multiple regression : a research note

(Contributor)

1 edition

Does corporate entrepreneurship influence innovation in service firms?

(Contributor)

1 edition

Business-to-business marketing : a strategic approach

(Contributor)

1 edition

Rethinking marketing : the entrepreneurial imperative

(Contributor)

1 edition