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The influence of customers and competitors on the market orientation and innovators on start-up and mature companies

Publication Data

Title The influence of customers and competitors on the market orientation and innovators on start-up and mature companies
Contributors Michael Lewrick, Michael Lewrick, Napier University
Publisher Napier University Business School
Publication date 2008
Publication location Edinburgh
Language English

Descriptive Notes

Published May 2008.
Publishers no.: RP033/2008.

Topics

Marketing :: Management
Customer relations
Product management

Catalogue Data

OBNB ID GBB187365
ISBN 10 1873869800
ISBN 13 9781873869802
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 26 p.
P1042 Includes bibliographical references.

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The influence of customers and competitors on the market orientation and innovators on start-up and mature companies. ISBN 9781873869802. Published by Napier University Business School in 2008. Publication and catalogue information, links to buy online and reader comments.