Projecting authenticity through advertising : consumer judgements of advertisers' claims :: Michael Beverland :: ISBN 9781906422066 :: Hull University Business School 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Projecting authenticity through advertising : consumer judgements of advertisers' claims
Author Michael Beverland
Contributors Adam Lindgreen, Michiel. W. Vink, Michiel. W. Vink
Publisher Hull University Business School
Publication date 2008
Publication location Hull
Language English

Descriptive Notes

"March 2008."

Topics

Advertising
Advertising :: Brand name products

Catalogue Data

OBNB ID GBB185108
ISBN 10 1906422060
ISBN 13 9781906422066
Type BibliographicResource, Book
Dewey Classification 659.1019

ISBD

P1053 29 leaves
P1042 Includes bibliographical references.

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Projecting authenticity through advertising : consumer judgements of advertisers' claims by Michael Beverland. ISBN 9781906422066. Published by Hull University Business School in 2008. Publication and catalogue information, links to buy online and reader comments.