Market-led strategic change : transforming the process of going to market :: Nigel Piercy :: ISBN 9781856175043 :: Butterworth-Heinemann 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Market-led strategic change : transforming the process of going to market
Author Nigel Piercy
Publisher Butterworth-Heinemann
Publication date 2009
Publication location Amsterdam
Language English

Descriptive Notes

Previous ed.: 2002.

Topics

Marketing
014641697

Catalogue Data

OBNB ID GBA876481
ISBN 10 1856175049
ISBN 13 9781856175043
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>4th 4th ed.
P1053 xix, 551 p.
P1042 Includes bibliographical references and index.

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Market-led strategic change : transforming the process of going to market by Nigel Piercy. ISBN 9781856175043. Published by Butterworth-Heinemann in 2009. Publication and catalogue information, links to buy online and reader comments.