Return on customer : creating maximum value from your scarcest resource :: Don Peppers :: ISBN 0385510306 :: Doubleday/Currency 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Return on customer : creating maximum value from your scarcest resource
Author Don Peppers
Contributor Martha Rogers
Publisher Doubleday/Currency
Publication date 2005
Publication location New York
Language English

Topics

Customer equity :: Management
Customer relations :: Management
014647857

Catalogue Data

OBNB ID GBA890397
ISBN 10 0385510306
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1008>1st 1st ed.
P1053 viii, 296 p.
P1042 Includes bibliographical references and index.

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Return on customer : creating maximum value from your scarcest resource by Don Peppers. ISBN 0385510306. Published by Doubleday/Currency in 2005. Publication and catalogue information, links to buy online and reader comments.