Enlarge

Value-based marketing : marketing strategies for corporate growth and shareholder value

Peter Doyle

Publication Data

Title Value-based marketing : marketing strategies for corporate growth and shareholder value
Author Peter Doyle
Publisher John Wiley & Sons
Publication date 2008
Publication location Chichester
Language English

Topics

Marketing :: Management
014680047

Catalogue Data

OBNB ID GBA893564
ISBN 10 0470773146
ISBN 13 9780470773147
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 xii, 367 p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Value-based marketing : marketing strategies for corporate growth and shareholder value by Peter Doyle. ISBN 9780470773147. Published by John Wiley & Sons in 2008. Publication and catalogue information, links to buy online and reader comments.