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Attitudes towards websites and time orientation : the impact of task complexity and prioritization on hedonic and utilitarian attitudes

Salvador Ruiz

Publication Data

Title Attitudes towards websites and time orientation : the impact of task complexity and prioritization on hedonic and utilitarian attitudes
Author Salvador Ruiz
Contributors Nina Reynolds, Nina Reynolds
Publisher Bradford University School of Management
Publication date 2008
Publication location Bradford
Language English

Descriptive Notes

"April 2008."
Paper from the "Flexible Marketing in an Unpredicatable World, 36th EMAC Conference, Reykjavik, 22-25 May, 2007."

Topics

Consumer behavior
Consumers :: Attitudes
Internet marketing
Time management

Catalogue Data

OBNB ID GBB139874
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 11 p.
P1042 Includes bibliographical references.

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Attitudes towards websites and time orientation : the impact of task complexity and prioritization on hedonic and utilitarian attitudes by Salvador Ruiz. Published by Bradford University School of Management in 2008. Publication and catalogue information, links to buy online and reader comments.