Best practice cases in branding : lessons from the world's strongest brands :: Kevin Lane Keller :: ISBN 9780131888654 :: Pearson Prentice Hall 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Best practice cases in branding : lessons from the world's strongest brands
Author Kevin Lane Keller
Publisher Pearson Prentice Hall
Publication date 2008
Publication location Upper Saddle River, N.J.
Language English

Topics

Brand name products :: Management :: Case studies
014774736

Catalogue Data

OBNB ID GBB025279
ISBN 10 013188865X
ISBN 13 9780131888654
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>3rd 3rd ed.
P1053 382 p.
P1042 Includes bibliographical references.

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Best practice cases in branding : lessons from the world's strongest brands by Kevin Lane Keller. ISBN 9780131888654. Published by Pearson Prentice Hall in 2008. Publication and catalogue information, links to buy online and reader comments.