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The role of product involvement, knowledge, and perceptions in explaining consumer purchase behaviour of counterfeits : direct and indirect effects

Xuemei Bian

Publication Data

Title The role of product involvement, knowledge, and perceptions in explaining consumer purchase behaviour of counterfeits : direct and indirect effects
Author Xuemei Bian
Contributors Luiz Moutinho, Luiz Moutinho
Publisher Hull University Business School
Publication date 2008
Publication location Hull
Language English

Topics

Consumer behavior
Product counterfeiting

Catalogue Data

OBNB ID GBA966024
ISBN 10 1906422052
ISBN 13 9781906422059
Type BibliographicResource, Book
Dewey Classification 364.1668

ISBD

P1053 34 leaves
P1042 Includes bibliographical references.

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The role of product involvement, knowledge, and perceptions in explaining consumer purchase behaviour of counterfeits : direct and indirect effects by Xuemei Bian. ISBN 9781906422059. Published by Hull University Business School in 2008. Publication and catalogue information, links to buy online and reader comments.