Key marketing metrics : the 50+ metrics every manager needs to know :: Paul Farris :: ISBN 9780273722038 :: Financial Times Prentice Hall 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Key marketing metrics : the 50+ metrics every manager needs to know
Author Paul Farris
Publisher Financial Times Prentice Hall
Publication date 2009
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: published as Marketing metrics. 2006.

Topics

Marketing research
014777078

Catalogue Data

OBNB ID GBA8B8494
ISBN 10 0273722034
ISBN 13 9780273722038
Type BibliographicResource, Book
Dewey Classification 658.83015118

ISBD

P1008>New New UK/European ed.
P1053 xiii, 353 p.
P1042 Includes bibliographical references (p. 342-343) and index.

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Key marketing metrics : the 50+ metrics every manager needs to know by Paul Farris. ISBN 9780273722038. Published by Financial Times Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.