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Strategic marketing management : a business process approach

Luiz Moutinho

Publication Data

Title Strategic marketing management : a business process approach
Author Luiz Moutinho
Contributor G. Southern
Publisher Cengage Learning
Publication date 2010
Publication location Andover
Language English

Topics

Marketing :: Management
014778949

Catalogue Data

OBNB ID GBB0E4399
ISBN 10 1844800008
ISBN 13 9781844800001
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxii, 490 p.
P1042 Includes bibliographical references and index.

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Strategic marketing management : a business process approach by Luiz Moutinho. ISBN 9781844800001. Published by Cengage Learning in 2010. Publication and catalogue information, links to buy online and reader comments.

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