Marketing across cultures :: Jean-Claude Usunier :: ISBN 9780273713913 :: FT Prentice Hall 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing across cultures
Author Jean-Claude Usunier
Contributor Julie Anne Lee
Publisher FT Prentice Hall
Publication date 2009
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: 2005.

Topics

Export marketing :: Social aspects
International business enterprises :: Social aspects
014782586

Catalogue Data

OBNB ID GBA8C0991
ISBN 10 0273713914
ISBN 13 9780273713913
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1008>5th 5th ed.
P1053 xvi, 479 p.
P1042 Includes bibliographical references and index.

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Marketing across cultures by Jean-Claude Usunier. ISBN 9780273713913. Published by FT Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.