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Principles of direct and database marketing : a digital orientation

Alan Tapp

Publication Data

Title Principles of direct and database marketing : a digital orientation
Author Alan Tapp
Publisher Financial Times Prentice Hall
Publication date 2008
Publication location Harlow
Language English

Descriptive Notes

Includes index.
Previous ed.: 2005.

Topics

Direct marketing
014783429

Catalogue Data

OBNB ID GBA8C1832
ISBN 10 0273713027
ISBN 13 9780273713029
Type BibliographicResource, Book
Dewey Classification 658.872

ISBD

P1008>4th 4th ed.
P1053 xvi, 517 p.

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Principles of direct and database marketing : a digital orientation by Alan Tapp. ISBN 9780273713029. Published by Financial Times Prentice Hall in 2008. Publication and catalogue information, links to buy online and reader comments.

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