Marketing management in China :: Philip Kotler :: ISBN 9789810679972 :: Prentice Hall 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management in China
Author Philip Kotler
Contributors Kevin Lane Keller, Taihong Lu
Publisher Prentice Hall
Publication date 2009
Publication location Singapore
Language English

Descriptive Notes

Authorized adaptation of: Marketing management / Philip Kotler, Kevin Lane Keller. 13th ed. Upper Saddle River, N.J. : Prentice Hall, c2009.

Topics

Marketing :: China :: Management
Marketing :: Management

Catalogue Data

OBNB ID GBA8C5406
ISBN 10 9810679971
ISBN 13 9789810679972
Type BibliographicResource, Book
Dewey Classification 658.800951

ISBD

P1053 lvi, 625 p.
P1042 Includes bibliographical references and index.

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Marketing management in China by Philip Kotler. ISBN 9789810679972. Published by Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.