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They went, they saw and they observed UK international marketing strategy factors upon entry modes into host markets

Michael Lewrick

Publication Data

Title They went, they saw and they observed UK international marketing strategy factors upon entry modes into host markets
Author Michael Lewrick
Contributors Maktoba Omar, Napier University, Napier University
Publisher Napier University
Publication date 2008
Publication location Edinburgh
Language English

Topics

Corporations :: Great Britain
Export marketing
Host countries (Business)

Catalogue Data

OBNB ID GBA903721
ISBN 10 1873869851
ISBN 13 9781873869857
Type BibliographicResource, Book
Dewey Classification 658.840941

ISBD

P1053 25 p.
P1042 Includes bibliography (p. 17-21).

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They went, they saw and they observed UK international marketing strategy factors upon entry modes into host markets by Michael Lewrick. ISBN 9781873869857. Published by Napier University in 2008. Publication and catalogue information, links to buy online and reader comments.