Creating and managing superior customer value :: ISBN 9781848551725 :: JAI Press 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Creating and managing superior customer value
Contributors Arch G. Woodside, Francesca Golfetto, Michael Gibbert
Publisher JAI Press
Publication date 2009
Publication location Bingley
Language English

Descriptive Notes

Originally published: 2008.

Topics

Customer relations :: Management
Relationship marketing

Catalogue Data

OBNB ID GBA916267
ISBN 10 184855172X
ISBN 13 9781848551725
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 ix, 477 p.
P1042 Includes bibliographical references.

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Creating and managing superior customer value. ISBN 9781848551725. Published by JAI Press in 2009. Publication and catalogue information, links to buy online and reader comments.