Take their breath away : how imaginative service creates devoted customers

Publication Data

• Title Take their breath away : how imaginative service creates devoted customers
• Author Chip R. Bell
• Contributor John R. Patterson
• Publisher Wiley
• Publication date 2009
• Publication location Hoboken, N.J.
• Language English

Contents

Animation
Reinvention
Decoration
Camouflage
Concierge
Partnership
Cult-like
Luxury
Air
Air defense
Scout's honor
Firefighter
Insight : understanding your customer
Oversight : assessing your launch pad
Spotlight : choosing a take their breath-away strategy
Foresight : unearthing potential customer stressors
Green light : launch lessons for leaders.

Topics

• Customer services :: United States
• Consumer satisfaction :: United States
• Customer loyalty :: United States
• 014920783

Take their breath away : how imaginative service creates devoted customers by Chip R. Bell. ISBN 9780470443507. Published by Wiley in 2009. Publication and catalogue information, links to buy online and reader comments.