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In search of a strategic role for marketing : leading, influencing or supporting? : a global benchmarking study exploring structure, leadership and community

Publication Data

Title In search of a strategic role for marketing : leading, influencing or supporting? : a global benchmarking study exploring structure, leadership and community
Contributors Chartered Institute of Marketing, Accenture
Publisher Chartered Institute of Marketing
Publication date 2009
Publication location Maidenhead
Language English

Descriptive Notes

Published in association with Accenture.

Topics

014935588

Catalogue Data

OBNB ID GBB026653
ISBN 10 0902130676
ISBN 13 9780902130678
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 71 p.

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In search of a strategic role for marketing : leading, influencing or supporting? : a global benchmarking study exploring structure, leadership and community. ISBN 9780902130678. Published by Chartered Institute of Marketing in 2009. Publication and catalogue information, links to buy online and reader comments.