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Advertising works 17 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2008, open to all agencies, media owners and clients worldwide

Publication Data

Title Advertising works 17 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2008, open to all agencies, media owners and clients worldwide
Contributors Neil Dawson, World Advertising Research Centre
Publisher World Advertising Research Center
Publication date 2009
Publication location Henley-on-Thames
Language English

Topics

Advertising campaigns :: Awards :: Great Britain
015114297

Catalogue Data

OBNB ID GBA946045
ISBN 10 1841162124
ISBN 13 9781841162126
Type BibliographicResource, Book
Dewey Classification 659.107941

ISBD

P1053 xxxi, 559 p.
P1042 Includes bibliographical references and index.

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Advertising works 17 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2008, open to all agencies, media owners and clients worldwide. ISBN 9781841162126. Published by World Advertising Research Center in 2009. Publication and catalogue information, links to buy online and reader comments.