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Getting to plan B : breaking through to a better business model
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Getting to plan B : breaking through to a better business model

John W. Mullins

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Contents

Don't reinvent the wheel, make it better : assembling analogs, antilogs, and leaps of faith to get to plan B
Guiding your flight progress : the power of dashboards
Air, food, and water : your revenue model
Avoiding rocks and hard places : your gross margin model
Trimming the fat : your operating model
Cash is king : your working capital model
It takes money to make money : your investment model
Can you balance a one-legged stool? : multidimensional business models
Getting started on discovering your plan B.

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Getting to plan B : breaking through to a better business model by John W. Mullins. ISBN 9781422126691. Published by Harvard Business School Press in 2009. Publication and catalogue information, links to buy online and reader comments.

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