John W. Mullins
7 published titles
The new business road test : what entrepreneurs and executives should do before writing a business plan
3 editions
- ISBN: 0273663569
- Financial Times Prentice Hall
- 2003
- Details
- ISBN: 9780273706533
- Financial Times Prentice Hall
- 2006
- Details
- ISBN: 9780273732792
- Financial Times Prentice Hall
- 2010
- Details
Marketing management : a strategic decision-making approach
(Contributor)
1 edition
- ISBN: 0071111697
- McGraw-Hill Irwin
- 2005
- Details
Marketing management : a strategic decision-making approach /
(Contributor)
1 edition
- ISBN: 9780071101097
- McGraw-Hill Irwin
- 2008
- Details
Marketing strategy : a decision-focused approach
(Contributor)
2 editions
- ISBN: 9780071263917
- McGraw-Hill Higher Education
- 2008
- Details
- ISBN: 9780070171466
- McGraw-Hill/Irwin
- 2011
- Details
Getting to plan B : breaking through to a better business model
1 edition
- ISBN: 9781422126691
- Harvard Business School Press
- 2009
- Details
The new business road test : what entrepreneurs and executives should do before launching a lean start-up
1 edition
- ISBN: 9781292003740
- Pearson
- 2013
- Details
The customer-funded business : start, finance, or grow your company with your customers' cash
1 edition
- ISBN: 9781118878859
- John Wiley & Sons, Inc.
- 2014
- Details
