Attitudes to internet advertising : a cross-cultural comparison :: Magdalena Mojsa :: Kingston Business School, Kingston University 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Attitudes to internet advertising : a cross-cultural comparison
Author Magdalena Mojsa
Contributors Ruth Rettie, Kingston Business School
Publisher Kingston Business School, Kingston University
Publication date 2003
Publication location Kingston upon Thames
Language English

Descriptive Notes

Title from PDF title page (viewed on 6 Aug., 2009).
"February 2003."

Topics

Internet advertising :: Great Britain :: Public opinion
Television advertising :: Great Britain :: Public opinion
Internet advertising :: Statistical methods
Television advertising :: Statistical methods
College students :: Great Britain :: Attitudes

Catalogue Data

OBNB ID GBA977968
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.144

ISBD

P1053 11 p.
P1042 Includes bibliographical references.

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Attitudes to internet advertising : a cross-cultural comparison by Magdalena Mojsa. Published by Kingston Business School, Kingston University in 2003. Publication and catalogue information, links to buy online and reader comments.