Ruth Rettie

7 published titles

Consumer pioneer brand awareness, retrieval, preference, purchase and response to communication messages : an empirical investigation of U.K. consumers

1 edition

Does internet advertising alienate users?

2 editions

Email marketing : permission to pester

(Contributor)

1 edition

How the internet is changing traditional marketing

1 edition

Attitudes to internet advertising : a cross-cultural comparison

(Contributor)

1 edition

Sociological objects : reconfigurations of social theory

(Contributor)

1 edition

Social normalisation and consumer behaviour : using marketing to make green normal

1 edition