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The challenge of financial services branding : majoring on category or brand values?

Leslie De Chernatony

Publication Data

Title The challenge of financial services branding : majoring on category or brand values?
Author Leslie De Chernatony
Contributor Fiona J. Harris
Publisher Open University Business School
Publication date 2000
Publication location Milton Keynes
Language English

Descriptive Notes

Title from PDF title page (viewed on 27 Oct., 2009).
Publisher's no.: 00/6.

Topics

Brand name products
England

Catalogue Data

OBNB ID GBA9A3410
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 9 p.
P1042 Includes bibliographical references.

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The challenge of financial services branding : majoring on category or brand values? by Leslie De Chernatony. Published by Open University Business School in 2000. Publication and catalogue information, links to buy online and reader comments.