Fiona J. Harris
4 published titles
Defining a brand's reputation & identifying the criteria used to assess a financial services brand's reputation : a comparison across stakeholders
2 editions
- Open University Business School
- 2000
- Details
- Open University Business School
- 2000
- Details
The challenge of financial services branding : majoring on category or brand values?
(Contributor)
1 edition
- Open University Business School
- 2000
- Details
Corporate branding and corporate brand performance
1 edition
- Open University, Business School
- 2010
- Details
Ethics and marketing
1 edition
- ISBN: 9781848735910
- Business School, Open University
- 2011
- Details