Repositioning : marketing in an era of competition, change, and crisis :: Jack Trout :: ISBN 9780071635592 :: McGraw-Hill Professional 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Repositioning : marketing in an era of competition, change, and crisis
Author Jack Trout
Publisher McGraw-Hill Professional
Publication date 2010
Publication location New York
Language English

Descriptive Notes

Includes index.

Topics

Positioning (Advertising)
Competition
Strategic planning
015370862

Catalogue Data

OBNB ID GBA990577
ISBN 10 0071635599
ISBN 13 9780071635592
Type BibliographicResource, Book
Dewey Classification 651.111

ISBD

P1053 iv, 217 p.

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Repositioning : marketing in an era of competition, change, and crisis by Jack Trout. ISBN 9780071635592. Published by McGraw-Hill Professional in 2010. Publication and catalogue information, links to buy online and reader comments.