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A preface to marketing management
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A preface to marketing management

J. Paul Peter

Publication Data

Contents

Essentials of marketing management. Strategic planning and the marketing management process
Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing
Analyzing marketing problems and cases
Financial analysis for marketing decisions
Developing marketing plans.

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A preface to marketing management by J. Paul Peter. ISBN 9780071221115. Published by McGraw-Hill Irwin in 2011. Publication and catalogue information, links to buy online and reader comments.

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