Essentials of marketing management. Strategic planning and the marketing management process
Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing
Analyzing marketing problems and cases
Financial analysis for marketing decisions
Developing marketing plans.
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A preface to marketing management by J. Paul Peter. ISBN 9780071221115. Published by McGraw-Hill Irwin in 2011. Publication and catalogue information, links to buy online and reader comments.
