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Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Publication Data

Title Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
Contributors Arch G. Woodside, Carol M. Megehee, Alfred Ogle
Publisher Emerald
Publication date 2009
Publication location Bingley
Language English

Topics

Tourism :: Social aspects :: Research
Culture and tourism :: Research
Hospitality industry :: Research

Catalogue Data

OBNB ID GBA9B2228
ISBN 10 1849506043
ISBN 13 9781849506045
Type BibliographicResource, Book
Dewey Classification 338.4791

ISBD

P1053 xv, 308 p.
P1042 Includes bibliographical references.

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Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research. ISBN 9781849506045. Published by Emerald in 2009. Publication and catalogue information, links to buy online and reader comments.