Strategic market management : an overview
External and customer analysis
Competitor analysis
Market/submarket analysis
Environmental analysis and strategic uncertainty
Internal analysis
Creating advantage : synergy and commitment vs. opportunism vs
Alternative value propositions
Building and managing brand equity
Energizing the business
Leveraging the business
Creating new businesses
Global strategies
Setting priorities for businesses and brands
From Silos to synergy : harnessing the organization.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Strategic market management : global perspectives by Damien McLoughlin. ISBN 9780470689752. Published by Wiley in 2010. Publication and catalogue information, links to buy online and reader comments.
