Includes index.
Starting with the customer
The business and marketing purpose behind sales promotion
What sales promotions can do
How to use promotions
How to be creative
How to use suppliers
How to implement a promotion
Self-regulation and the law
Marketing accountability and research
Off-the-shelf offers
Joint promotions
Price promotions
Premium promotions
Prize promotions
International sales promotion.
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Sales promotion : how to create, implement & integrate campaigns that really work by Roddy Mullin. ISBN 9780749457044. Published by Kogan Page in 2010. Publication and catalogue information, links to buy online and reader comments.
