Road test your new business idea
My opportunity : why will or won't this work?
Will the fish bite?
Is this a good market?
Is this a good industry?
How long will your advantage last?
What drives your entrepreneurial dream?
Can you and your team execute?
Your connections matter: which matter most?
Putting the seven domains to work to develop your opportunity
What to do before you write your business plan
Toolkits for your road test
How to learn what you don't know you don't know
Market analysis worksheet
Industry analysis checklist
Determining the viability of your business model
Do-it-yourself marketing research for your new business road test
Evidence-based forecasting
Getting help with your road test.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The new business road test : what entrepreneurs and executives should do before writing a business plan by John W. Mullins. ISBN 9780273732792. Published by Financial Times Prentice Hall in 2010. Publication and catalogue information, links to buy online and reader comments.
