A framework for marketing management : integrated with PharmaSim :: Philip Kotler :: ISBN 9780136083443 :: Pearson Prentice Hall 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title A framework for marketing management : integrated with PharmaSim
Author Philip Kotler
Contributors Kevin Lane Keller, Stuart W. James
Publisher Pearson Prentice Hall
Publication date 2009
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

"Pearson Education."
"Instructor's review copy"--Cover.

Topics

015470963

Catalogue Data

OBNB ID GBB105191
ISBN 10 0136083447
ISBN 13 9780136083443
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>4th 4th ed.
P1053 xxvi, 391 p.
P1042 Includes bibliographical references and index.

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A framework for marketing management : integrated with PharmaSim by Philip Kotler. ISBN 9780136083443. Published by Pearson Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.