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Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 limited to campaigns with a budget up to £2.5m

Publication Data

Title Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 limited to campaigns with a budget up to £2.5m
Contributors Andy Nairn, World Advertising Research Centre
Publisher World Advertising Research Centre
Publication date 2010
Publication location London
Language English

Topics

Advertising campaigns :: Awards :: Great Britain
015501005

Catalogue Data

OBNB ID GBB034730
ISBN 10 1841162183
ISBN 13 9781841162188
Type BibliographicResource, Book
Dewey Classification 659.107941

ISBD

P1053 xxiv, 381 p.
P1042 Includes bibliographical references and index.

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Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 limited to campaigns with a budget up to £2.5m. ISBN 9781841162188. Published by World Advertising Research Centre in 2010. Publication and catalogue information, links to buy online and reader comments.