Strategy from the outside in : profiting from customer value

Publication Data

• Title Strategy from the outside in : profiting from customer value
• Author George S. Day
• Contributor Christine Moorman
• Publisher McGraw-Hill
• Publication date 2010
• Publication location New York
• Language English

Topics

• Marketing :: Management
• 015544986

Strategy from the outside in : profiting from customer value by George S. Day. ISBN 9780071742290. Published by McGraw-Hill in 2010. Publication and catalogue information, links to buy online and reader comments.