Machine generated contents note: Integrated Brand Marketing and Measuring Returns - an Introduction; P.J.Kitchen
Brand Valuation and IMC; J.Seddon
Marketing Communication Measurement in a Transformational Marketplace; D.E.Schultz
Marketing Mix Modelling and Return on Investment; P.Cain
The Secret of Successful Integrated Communication: Integrated Teams and ROI; K.Walsh
Measuring Media Audiences and Using Media Research; M.Balnaves.
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Integrated brand marketing and measuring returns. ISBN 9780230577343. Published by Palgrave Macmillan in 2010. Publication and catalogue information, links to buy online and reader comments.
