Introduction to marketing :: Carl McDaniel :: ISBN 9780538754873 :: South-Western Cengage Learning 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Introduction to marketing
Author Carl McDaniel
Contributors Charles W. Lamb, Joseph F. Hair
Publisher South-Western Cengage Learning
Publication date 2011
Publication location Mason, Ohio
Language English

Descriptive Notes

"International edition"--Cover.

Topics

015590279

Catalogue Data

OBNB ID GBB079519
ISBN 10 0538754877
ISBN 13 9780538754873
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>11th 11th ed.
P1053 xxv, 777 p.
P1042 Includes bibliographical references and index.

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Introduction to marketing by Carl McDaniel. ISBN 9780538754873. Published by South-Western Cengage Learning in 2011. Publication and catalogue information, links to buy online and reader comments.