International marketing :: Philip R. Cateora :: ISBN 9780073529943 :: McGraw-Hill Higher Education 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title International marketing
Author Philip R. Cateora
Contributors Mary C. Gilly, John L. Graham
Publisher McGraw-Hill Higher Education
Publication date 2011
Publication location New York
Language English

Topics

Export marketing
015605365

Catalogue Data

OBNB ID GBB085807
ISBN 10 007352994X
ISBN 13 9780073529943
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1008>15th 15th ed.
P1053 xxxiii, 622 p.
P1042 Includes bibliographical references and index.

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International marketing by Philip R. Cateora. ISBN 9780073529943. Published by McGraw-Hill Higher Education in 2011. Publication and catalogue information, links to buy online and reader comments.