Marketing management : knowledge and skills :: J. Paul Peter :: ISBN 9780071221122 :: McGraw-Hill Higher Education 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management : knowledge and skills
Author J. Paul Peter
Contributor James H. Donnelly
Publisher McGraw-Hill Higher Education
Publication date 2011
Publication location New York
Language English

Descriptive Notes

"International student ed."--Cover.

Topics

Marketing :: Management
015610710

Catalogue Data

OBNB ID GBB088974
ISBN 10 0071221123
ISBN 13 9780071221122
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>10th 10th ed.
P1053 xviii, 830 p.
P1042 Includes bibliographical references and index.

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Marketing management : knowledge and skills by J. Paul Peter. ISBN 9780071221122. Published by McGraw-Hill Higher Education in 2011. Publication and catalogue information, links to buy online and reader comments.