Using identity signaling to combat obesity and improve public health / Lindsay P. Rand and Jonah Berger
Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases / Gary L. Kreps ... [et al.]
Preventing childhood obesity by persuading mothers to breastfeed : matching appeal type to personality / John J. Sailors
Ecological factors and childhood obesity : a structural look / Nancy Wong and Myoung Kim
The impact of health games on consumers' physical activity and healthy eating intentions / Seung-A Annie Jin
Bringing a bit of social marketing to the problem of obesity / Michael L. Rothschild
Marketing MyPyramid : taking the dietary guidelines home / Brian Wansink
Simplified nutrition guidelines to fight obesity / Jason Riis and Rebecca Ratner
Shrinking liberty to combat expanding waistlines / Peter A. Ubel
Controlling obesity : lessons learned from tobacco control and tobacco marketing research / Barbara Loken, K. Viswanath, and Melanie A. Wakefield.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Leveraging consumer psychology for effective health communications : the obesity challenge. ISBN 9780765627186. Published by M.E. Sharpe in 2011. Publication and catalogue information, links to buy online and reader comments.
