Market segmentation : how to do it, how to profit from it :: Malcolm McDonald :: ISBN 9781906884185 :: Goodfellow Publishers 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Market segmentation : how to do it, how to profit from it
Author Malcolm McDonald
Contributor Ian Dunbar
Publisher Goodfellow Publishers
Publication date 2010
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: Oxford : Elsevier/Butterworth-Heinemann, 2004.

Topics

England

Catalogue Data

OBNB ID GBB211377
ISBN 10 1906884188
ISBN 13 9781906884185
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>4th 4th ed.
P1053 xxii, 486 p.
P1042 Includes bibliographical references and index.

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Market segmentation : how to do it, how to profit from it by Malcolm McDonald. ISBN 9781906884185. Published by Goodfellow Publishers in 2010. Publication and catalogue information, links to buy online and reader comments.