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Hard-edged consumer issues & hard-nosed media solutions : an insight into new communication effectiveness issues from the Billett Consultancy
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Hard-edged consumer issues & hard-nosed media solutions : an insight into new communication effectiveness issues from the Billett Consultancy

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Title from PDF title page (viewed on 1 Oct., 2010).
"June 2001."

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Hard-edged consumer issues & hard-nosed media solutions : an insight into new communication effectiveness issues from the Billett Consultancy. Published by Chartered Institute of Marketing in 2001. Publication and catalogue information, links to buy online and reader comments.

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