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The creative dilemma : successful innovation in fast-changing markets

Publication Data

Title The creative dilemma : successful innovation in fast-changing markets
Contributor Chartered Institute of Marketing
Publisher Chartered Institute of Marketing
Publication date 2004
Publication location Maidenhead
Language English

Descriptive Notes

Title from PDF title page (viewed on 19 Oct., 2010).

Topics

Marketing

Catalogue Data

OBNB ID GBB0C4222
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 20 p.

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The creative dilemma : successful innovation in fast-changing markets. Published by Chartered Institute of Marketing in 2004. Publication and catalogue information, links to buy online and reader comments.

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