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The measure of success : is sports sponsorship worth the whistle?
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The measure of success : is sports sponsorship worth the whistle?

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Title from PDF title page (viewed on 7 Oct., 2010).
"April 2004."

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The measure of success : is sports sponsorship worth the whistle?. Published by Chartered Institute of Marketing in 2004. Publication and catalogue information, links to buy online and reader comments.

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