The devil and the deep blue A, B or C : segmentation in the maturing marketplace :: Chartered Institute of Marketing 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title The devil and the deep blue A, B or C : segmentation in the maturing marketplace
Contributor Chartered Institute of Marketing
Publisher Chartered Institute of Marketing
Publication date 2005
Publication location Maidenhead
Language English

Descriptive Notes

Title from p.1 of PDF file (viewed on 7 Oct., 2010).
Printed in landscape format, dual page layout (23 numbered pages).

Topics

Market segmentation
Target marketing

Catalogue Data

OBNB ID GBB0C0854
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 12 p.

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The devil and the deep blue A, B or C : segmentation in the maturing marketplace. Published by Chartered Institute of Marketing in 2005. Publication and catalogue information, links to buy online and reader comments.