A tale of two disciplines : managing marketing people :: Chartered Institute of Markeing 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title A tale of two disciplines : managing marketing people
Contributor Chartered Institute of Marketing
Publisher Chartered Institute of Markeing
Publication date 2005
Publication location Maidenhead
Language English

Descriptive Notes

Title from p.1 of PDF file (viewed on 7 Oct., 2010).
Shape the agenda no. 8.

Topics

Marketing personnel :: Training of
Marketing personnel :: Supervision of
England

Catalogue Data

OBNB ID GBB0C0843
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 6 p.

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A tale of two disciplines : managing marketing people. Published by Chartered Institute of Markeing in 2005. Publication and catalogue information, links to buy online and reader comments.