The good, the bad and the indifferent - marketing and the triple bottom line :: Chartered Institute of Marketing 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title The good, the bad and the indifferent - marketing and the triple bottom line
Contributor Chartered Institute of Marketing
Publisher Chartered Institute of Marketing
Publication date 2007
Publication location Maidenhead
Language English

Descriptive Notes

Title from PDF title page (viewed on 7 Oct., 2010).

Topics

Social marketing
Sustainability
Social responsibility of business :: Marketing

Catalogue Data

OBNB ID GBB0C0836
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 31 p.
P1042 Includes bibliographical references.

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The good, the bad and the indifferent - marketing and the triple bottom line. Published by Chartered Institute of Marketing in 2007. Publication and catalogue information, links to buy online and reader comments.